Provincial App Launch

MyHealthNB Launch

A 30-second launch film for a province-wide health app. Produced in four weeks and aired live at the annual State of the Province address.

Role: Design & Art Direction
Company: Government of New Brunswick
Tools: Adobe InDesign, Illustrator, After Effects
Year: 2024

TV mockup of the MyHealthNB launch film, first frame, on a teal background.

TV mockup of the MyHealthNB launch film, second frame, on a maroon background.

TV mockup of the MyHealthNB launch film, third frame, on a dark background.

Overview

This video aired live at the State of the Province address to thousands of people. Four weeks earlier, I had never made anything like it.

When the Government of New Brunswick launched MyHealthNB, a province-wide health app giving residents access to their medical records, lab results, prescriptions, immunizations and imaging reports, they needed a launch video worthy of the moment. I had never produced anything like this before. Four weeks later, it aired live at the State of the Province address.

Horizontal Video | Used Across Social Media, Paid Web and TV Ads and Displayed in Public Service Offices

Outcome

The video aired live during the State of the Province address, reaching everyone in the province watching in person, on livestream, or on TV that night. For a product touching almost every resident of the province, and for a brief that had to land in front of the whole province at once, it’s one of the projects I’m most proud of.

New brief, new medium, tight timeline, multiple decision makers. The job was to make it look effortless. I think we got there.

Live

premiered at the State of the Province event

230k

views between attendees of the event and livestreams live and after

850k

New Brunswickers the app serves

A polished tech product launch that is modern and consumer-facing while still remaining within the government branding

Colour swatches used in the campaign: near-black, dark teal, pale sage, white and maroon. — Swatches of colours used

Rough storyboard for the launch film, broken into intro, scene 1, scene 2 and end frames. — Rough storyboard

Approach

01

Work within the brand

The typography and colour schemes both came from the overarching government identity. I worked to ensure this stood on it’s own while keeping within the brand.
02

The decisions that set the feel

I studied as many other product-launch videos as I could in the time I had. How the colours were used, how the type was paired and scaled, what footage was chosen, how each scene composition appeared, how scenes were sequenced and timed. We wanted the province to trust the launch video and the app.
03

Keep it moving through a moving target

We were closely coordinated across the app spec, the Department of Health, our marketing team including our deputy minister with final approval. The launch video was underway while the UI was still being built and screenshots changed week to week.
04

Bilingual & accessible

Everything was produced in English and French, with English displayed primarily, and all colour choices tested to WCAG 2.1 level AA.

Supporting materials for the Launch

Two vertical banner mockups reading 'Download the app today' in English and French, on a teal background. — Banners

Photo of the VeroSource team at the State of the Province address, posed beside a MyHealthNB banner. — Photo from VeroSource’s LinkedIn page

Two credit card-sized handout cards for the MyHealthNB app, on a maroon background. — Credit card sized handout cards

TV mockup of the MyHealthNB Patient Summary update reading 'Introducing the patient summary', beside a phone screen showing the app's records view, on a teal background.

TV mockup of the MyHealthNB Patient Summary update showing a phone screen with a lock icon and passcode dots, reading 'Available exclusively on the MyHealthNB mobile app', on a maroon background.

TV mockup of the MyHealthNB Patient Summary update reading 'Putting health care in your hands', beside a phone screen showing the patient summary list, on a dark background.

More Assets

Shortly after launch, a second round of assets were produced to keep awareness building and inform the public of continued updates. This included a 15-second follow-up video in the same visual language as the original, alongside print and digital assets.